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About us

We are Bureau Zuidema, an independent training and consulting agency based in the Netherlands. We offer the best training programmes for professionals who want to increase their impact and achieve their objectives spending less energy.

The best training programmes for professionals

Ever since our founding in 1962, we are renowned for helping you increase your impact. We will prepare you to achieve your goals while strengthening the relationship with others. Our customized training programmes in a group of like-minded people will guarantee results. As we all know: Successful professionals never stop learning.

“We don’t teach you a trick, with us you will experience when you are effective or not. Doing things different tomorrow, that is what we are talking about.” Lodewijk van Ommeren, CEO Bureau Zuidema.

Our story and vision on learning

From the moment Hans Zuidema brought the Situational Influence Model® to the Netherlands in the seventies, we knew for sure: Positive influence is the skill that every professional should have! How do you really do things differently tomorrow? After 60 years we know exactly how to guide you developing your behaviour skills. We organize the best training experience for each participant.

Our participants

150.000 professionals have participated already, coming from different backgrounds, and holding different positions in a variety of companies and industries.

Recommended by professionals / proven effect

Former participants know: if you really want to learn something worthwhile, you start working with Bureau Zuidema. As many as 97,3 % recommends us to friends, co-workers and family. Find out what they say about us.

Experienced trainers

We only work with experienced trainers, trained within our company and who have made at least 1.000 flight hours before we let them train a group. This ensures that you are trained by the best. Discover our trainers and the BZ academy.

Unique learning experience

We focus on your situation and make sure you make progress. We do not teach you tricks but you will experience in person whether you are effective or not. We encourage you to break old patterns, we give you new insights, motivate you to go out of your comfort zone to experiment, experience… and do it!

Universal tools / scientifically proven method

We will not supply you with some vague theory, but we teach you the unique scientifically proven method of the Situational Influence Model®. The foundation of all our training programmes. You can immediately use these universal tools in your work and in your daily life.

Our mission

We want as many people as possible to have the experience of being more effective in their behaviour. By increasing your personal impact, you will become more successful. We believe that if you succeed in achieving your goals without losing sight of your relationships this also leads to better collaborations and thus a better work environment.

Our vision

We teach people the basic ability to be more successful in everyday work situations, by focusing on their goals without losing track of the relationship.

The Influence Company

The Influence Company’s mission is: “Everyone Influential.” In an era where digitalization and polarization are reducing personal contact, we put human interaction back at the center. Our Influence Model®, developed at Harvard in the 1970s, provides the tools to balance results and relationships.

Our Structure

We operate through different entities:

  • Bureau Zuidema
    Active in the Netherlands since 1962, providing training for professionals in large organizations. We offer both open enrollment and in-company programs.
  • The Influence Company Denmark
    Operating in the Scandinavian market since 1942, offering local in-company programs and open enrollment training.
  • The Influence Company EMEA
    Established in 2017, focusing on in-company programs for corporate clients across the EMEA region, supported by a network of licensed partners.
  • The CommScan®
    This digital tool helps people become more influential through an app and API integration, making influence skills accessible to anyone with a smartphone.

Discover how we can help you become more influential in your life and career.

The location matters

Our training locations in the Netherlands and abroad are perfectly suited for our programmes. Choose the location that is right for you, to guarantee you enjoy a great training experience.

In our own training locations, the facilities are perfectly suited to your training programme. Did you know we have a brand new House of Influence in Amsterdam?

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