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We are Bureau Zuidema

We’re a training agency that dares to do things differently. You won’t get away with just leaning back in your chair here. In our training programs, you’ll move, challenge yourself, and break through patterns. Our models are scientifically validated and always up-to-date. That’s what makes us popular. In fact, we’ve trained over 150,000 professionals already.

Learn, experience, do!

With us, you won’t learn from the sidelines; you’ll be right in the middle of the action. Our method? Learning by doing. Real behavior change doesn’t happen from just reading about it; it comes from experiencing it. That’s why our programs are 20% theory and 80% practice. You’ll practice, experience, reflect, and then try again. At Zuidema, you don’t just attend training, you do training.

Experienced top-level trainers

Our trainers are Zuidema. Handpicked and trained by us, they’re experts down to the smallest detail. With over 1,000 hours of training experience, they know exactly what it takes. Their entire focus is your growth and development. They sense what you need and deliver it precisely when it matters. You’ll be confronted, challenged, and encouraged. Is it intense? Absolutely. Is it valuable? Immensely.

It’s all about you

We always train in groups of no more than nine participants per trainer. That means you’ll get personal attention and space for genuine interaction. The atmosphere is open, trustworthy, and safe, allowing you to show your true self. You’ll receive honest, personal feedback that moves you forward immediately. With cases directly from your daily practice, your training experience is always tailor-made. This is learning as it’s meant to be.

Exclusive to Zuidema: the Influence Model®

The Influence Model® is the foundation of our training programs, and you can find it exclusively at Zuidema. Developed at Harvard, scientifically validated, and practically applicable to everyone. It’s both practical and profound. It helps you understand your own behavior and communication—and teaches you how to align it with the other person, the situation, and the context. With immediate results. It’s a unique tool that gives you greater impact in every conversation—at work and beyond.

Highly recommended

We’ve trained over 150,000 professionals from diverse roles, companies, and sectors. There’s a large community of enthusiastic alumni. And for good reason: an incredible 97.5% recommend us wholeheartedly.

Yes, location matters

Our locations have been designed with one goal: maximizing your learning experience. No generic rooms here, but carefully designed environments down to every detail—from lighting and acoustics to vibrant interiors that inspire. It feels like a tailor-made suit that fits perfectly.

From the moment you step in, you’ll feel at home. Our welcoming hosts ensure you lack nothing. They take care of everything: a warm welcome, excellent coffee, and delicious meals. You focus entirely on your development; we’ll handle the rest.

Our mission

We want as many people as possible to experience genuine, lasting behavioral change. Change that makes them more successful—both professionally and personally. Achieving goals and strengthening relationships simultaneously.

Our vision

For us, training is a complete experience, perhaps even life-changing. Our unique Influence Model®, exceptional training programs, top-tier trainers, and truly inspiring locations all combine for maximum impact.

Why choose Zuidema?

  • Top-level trainers completely focused on you
  • Locations designed to boost your learning process
  • Small groups for maximum personal attention
  • The unique and scientifically validated Influence Model®
  • Intensive, experience-based learning method
  • Over 60 years of expertise in behavioural change

Certification

We strive for excellence. Not just for you, but for our organization as well. That’s why we continuously measure ourselves against high standards. For years, independent institutions have recognized our quality. It keeps us sharp—in the service we deliver and how we run our organization.

Learn more

The Influence Company

The Influence Company’s mission is: “Everyone Influential.” In an era where digitalization and polarization are reducing personal contact, we put human interaction back at the center. Our Influence Model®, developed at Harvard in the 1970s, provides the tools to balance results and relationships.

Our Structure

We operate through different entities:

  • Bureau Zuidema
    Active in the Netherlands since 1962, providing training for professionals in large organizations. We offer both open enrolment and in-company programs.
  • The Influence Company Denmark
    Operating in the Scandinavian market since 1942, offering local in-company programs and open enrolment training.
  • The Influence Company EMEA
    Established in 2017, focusing on in-company programs for corporate clients across the EMEA region, supported by a network of licensed partners.
  • The CommScan®
    This digital tool helps people become more influential through an app and API integration, making influence skills accessible to anyone with a smartphone.

Discover how we can help you become more influential in your life and career.